Ford Maverick Tremor off-road package 2022

2023 Ford Maverick Tremor

Source: Ford

Ford Motor is including a brand new off-road-ready package to its Maverick pickup in a bid to increase the gross sales success of its hot-selling small truck.  

The new Maverick Tremor package features a beefed-up, higher-riding suspension and a brand new all-wheel-drive system system powered by Ford’s 2-liter EcoBoost turbo four-cylinder engine. The package provides Maverick patrons entry to an possibility that has confirmed common on Ford’s bigger pickups, mentioned Todd Eckert, supervisor of Ford’s pickup advertising.

“Ranger, F-150 and Super Duty customers have embraced” the Tremor off-road packages that Ford has provided on these bigger vans, Eckert mentioned. With the brand new Tremor package for Maverick, Ford aimed to deliver related off-road capabilities to the small truck whereas retaining its easy-to-park dimension and reasonably priced worth, he mentioned.

The Tremor package will price about $3,000, and patrons will be capable of order it beginning in September.

The Maverick has been a shock hit for Ford, bringing new patrons to the model drawn by its low worth (it begins at about $21,000), its easy-to-park dimension (it is roughly the scale of a Toyota Avalon sedan), and its customary hybrid drivetrain (good for 40 miles per gallon in metropolis driving). Ford mentioned in May that Mavericks spend simply 5 days on vendor heaps, on common, earlier than being bought.

The Maverick can also be drawing new clients to the Ford model — lots of whom are shopping for their first-ever new automobile. Ford mentioned late final 12 months that Maverick patrons are younger, with a couple of quarter beneath 35. They’re additionally extra prone to be feminine: About 25% of Maverick patrons are girls, versus simply 16% of those that purchase Ford’s bigger vans.

Through the top of June, Ford had bought about 52,000 Mavericks for the reason that truck’s launch final fall.

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