U.S. Open ticket prices surge ahead of Serena Williams’ final tournament

Serena Williams reacts throughout a post-match ceremony after shedding to Belinda Bencic of Switzerland on Day 5 of the National Bank Open, half of the Hologic WTA Tour, at Sobeys Stadium on August 10, 2022 in Toronto, Ontario.

Robert Prange | Getty Images

As Serena Williams prepares for her final U.S. Open earlier than retirement, tickets to see the tennis legend play are in excessive demand.

The U.S. Tennis Association offered over 16,500 tickets alone on Aug. 9, when the tennis champion introduced her upcoming retirement, in keeping with the group — extra tickets offered than the earlier seven days mixed. The tournament kicks off Monday, Aug. 29.

“We are now basically sold out for Monday (Opening night), Tuesday and Wednesday nights,” a USTA spokesperson informed CNBC.

The USTA wouldn’t disclose monetary projections for the famed Queens tennis tournament, and Williams’ announcement got here so near the beginning of the tournament that it is unlikely her retirement would have introduced in extra sponsorships, that are normally set properly prematurely.

Secondary ticket reseller web site Stubhub stated every day common gross sales in {dollars} have greater than doubled and the quantity of tickets offered per day has greater than tripled. The common ticket web site stated it has seen a 40% soar in gross sales since Williams’ announcement.

“U.S. Open demand continues to pick up as we approach one week out from the start of first-round action. We encourage fans to get tickets now if they want to go, since legends like Rafael Nadal or Serena Williams advancing in play can have a big effect on demand,” stated Adam Budelli, a spokesperson for StubHub.

On ticketing web site TicketIQ, US Open prices are up 34% since Williams’ retirement announcement. Prices for this yr’s Women’s Final have additionally surged in current days, with the common worth leaping as excessive as $1,289.

“The $1,289 list price is also the most expensive Women’s Final we’ve ever tracked, 37% higher than the previous most expensive, the 2019 Final, which was also the last time Serena made the U.S. Open Final,” TicketIQ stated.

“Despite odds makers putting Serena as just the 13th most likely woman to win the 2022 US Open, ticket sellers are pricing the finals as if she’ll be there,” TicketIQ CEO Jesse Lawrence informed CNBC.

Williams has gained the U.S. Open six occasions in her profession, the newest win coming in 2014. She’s coming off a troublesome loss to Britain’s Emma Raducanu within the opening spherical of the Western & Southern Open, a Women’s Tennis Association occasion in Mason, Ohio.

“I don’t know if I will be ready to win New York. But I’m going to try,” Williams wrote concerning the tournament within the Vogue journal piece asserting her retirement.

The tennis icon turns 41 subsequent month and says she’s able to deal with rising her household after a long time of specializing in tennis. She is married to Reddit founder Alexis Ohanian and has a 5-year-old daughter, Olympia.

During her prolific profession, Williams has gained 23 grand slam titles, the second most of all time, behind Margaret Cour, and over $94 million in profession winnings, twice as a lot as another feminine athlete. She’s additionally been instrumental in bringing African Americans and women into the game.

Forbes estimates the tennis star’s web price at round $260 million.

“I started playing tennis with the goal of winning the U.S. Open. I didn’t think past that. And then I just kept winning,” she wrote in Vogue.

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