How Amazon is giving Rivian an edge in the EV industry

Following in Tesla’s footsteps, one other electrical car firm has been making a reputation for itself, with a novel spin: Rivian Automotive.

Founded in 2009, Rivian is specializing in upscale electrical vans and SUVs with an emphasis on out of doors journey. CNBC’s John Rosevear calls them the “Patagonia of electric vehicles.”

Rivian launched its first car, the R1T electrical truck, at the finish of final 12 months. It’s been working to scale up manufacturing and is planning to ship its SUV — the R1S — constructed off of the identical platform, later this 12 months. 

It’s been an extended and arduous highway to get so far. But Rivian has acquired some main help, together with $700 million from Amazon in 2019 and $500 million from Ford a couple of months later. Initially, Rivian and Ford sought to develop a joint car collectively, however the corporations ended up canceling these plans.

However, the partnership with Amazon is nonetheless on observe. Following its funding, Amazon stated it will buy 100,000 custom-built electrical supply vans, a part of its transfer to impress its last-mile fleet by 2040.

When Rivian went public in November 2021, it had one in every of the largest IPOs in U.S. historical past. But the turbulent economic system has solid a shadow over its rocketing success. As the market responded to inflation and fears of a recession, the inventory took an enormous hit. But with the Amazon deal secured, some are assured the EV maker can climate the storm.

“When Amazon invested in them…but more importantly, put a commitment to buy all of those vehicles from them, they changed the market dynamic around that company,” stated Mike Ramsey, an auto and sensible mobility analyst at Gartner. 

Last month, Rivian and Amazon rolled out the first of the electrical vans. They are beginning to ship packages in a handful of cities, together with Seattle, Baltimore, Chicago and Phoenix.

Watch the video to seek out out extra.   

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