Lazada CEO on ecommerce tendencies, pandemic and supply chain disruptions

E-commerce firms around the globe loved a lift throughout the pandemic as folks trapped in lockdown went purchasing on-line, however James Dong, the CEO of Alibaba-owned Lazada group, stated there have been loads of challenges as properly.

“On one side, you have a rising number of … grocery orders and consumers want to really get it in time and they want to get it fresh, mint condition,” he advised CNBC’s “Squawk Box Asia” on Thursday.

“On the other side, the supply, the infrastructure, [there are so many] challenges around that. It’s very difficult to ramp up … during a pandemic.”

To overcome a few of the challenges, the Southeast Asian on-line market needed to “join forces” with conventional retail gamers, Dong stated.

“For example, we had a partnership deal with Masan group in Vietnam. They have a lot of offline stores, grocery stores, and we work with them [to] deliver from their store to the consumers.”

In May final yr, a consortium led by Alibaba and Baring Private Equity Asia invested $400 million within the CrownX, the retail unit of Vietnamese conglomerate Masan.

Dong, who was beforehand CEO for Lazada Thailand and Vietnam, stated that the majority — if not all — offline gamers ought to turn into companions of Lazada.

“The pandemic actually accelerates this type of partnership … we realized nobody can serve all the needs that consumer have. So it’s better that we join forces, put all our strengths together and then we can serve them.”

Alibaba-owned Lazada on how it plans to deliver Singles Day orders despite supply chain challenges

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