Amazon-themed wedding celebrates couple’s love of e-commerce

Jing Gao and Eddie Levine have each labored in e-commerce for greater than a decade.

Eddie Levine

Eddie Levine and Jing Gao first met at an Atlanta e-commerce convention in 2016. Two years later, they shared their first kiss exterior an Amazon vendor summit in New Orleans. And in 2020, Gao left her dwelling in Los Angeles to maneuver in with Levine in Chicago, bringing their e-commerce companies underneath one roof.

So it solely made sense that when it got here time to tie the knot, they turned to e-commerce for his or her inspiration. 

On Aug. 21, the couple tied the knot in Chicago, and the wedding reception was crammed with Amazon paraphernalia. At the reception, friends had been seated at tables designated by a ten-digit code used to search for merchandise on Amazon’s web site (often called an ASIN in vendor parlance). Wedding favors had been tiny Amazon packages, full with barcodes and crammed with treats, positioned in miniature purchasing carts.

Wedding favors had been containers of treats, made to appear to be miniature Prime packages.

Eddie Levine

Attendees posed for photographs in entrance of a backdrop declaring “Jeddie (a combination of the couples’ first names) Prime Day,” an homage to Amazon’s annual summer time purchasing bonanza.

Although the references had been a bit of bit esoteric, at the very least the couple was assured that some of their friends would perceive them.

Levine gave a toast in the course of the reception. “I said, ‘Last but certainly not least, e-commerce brought us together. If we have met you as a result of e-commerce, directly or indirectly, stand up,” he advised CNBC in an interview. 

“Literally half of our guests stood up.”

Not everybody acquired it, although.

“The bartender was like, ‘Can you tell me what the deal is with all the Amazon-inspired stuff?,” mentioned Robyn Johnson, CEO of digital advertising company Marketplace Blueprint, and a pal of the couple who attended the wedding.

Wedding friends might take photographs in entrance of a Prime Day-inspired backdrop.

Eddie Levine

Both Levine and Gao have labored in e-commerce for greater than a decade. Levine is president and co-founder of Hub Dub, which helps manufacturers handle their companies on-line and offers logistics companies. Gao runs an Amazon enterprise promoting dwelling décor merchandise.

Levine and Gao are half of an lively group of sellers, consultants and repair suppliers that is sprung up round Amazon’s third-party market. Launched in 2000, {the marketplace} has develop into a centerpiece of its dominant e-commerce enterprise, because it now accounts for greater than half of on-line retail gross sales. As of 2021, there have been greater than six million third-party sellers worldwide on the Amazon market, in response to analysis agency Marketplace Pulse.

A “five-hour marriage contract”

Gao met Levine at an Atlanta convention via a guide who was serving to her together with her Amazon enterprise, and who additionally occurred to be Levine’s pal.

They did not hit it off immediately. But over the next months, Gao and Levine continued to run into one another on the e-commerce convention circuit and developed a friendship.

Their friendship turned romantic in June 2018 at Amazon’s Boost convention for third-party sellers in New Orleans. The convention coincided with Gao’s twenty ninth birthday, so she invited Levine and a few of their pals out for an evening of barhopping in New Orleans’ historic French Quarter. That night time, they kissed for the primary time.

On the final day of the convention, they went for a protracted stroll via the streets of New Orleans, a reminiscence they each half-jokingly describe as their “five-hour marriage contract.”

“We were contracting where we’re going to live, the family we’re going to bring, the religion we’re going to have in the household, education,” Gao mentioned. “We were lining it up.”

“Based on five hours of back and forth, we found we were at least a decent match,” Levine added.

A couple of days later, Levine flew from Chicago to Los Angeles for his or her first date. He returned to Chicago the next day in time for a 10-day journey in Europe.

They continued relationship long-distance for the following two years, till June 2020. It was the peak of the Covid-19 pandemic, and so they might now not safely hop on a aircraft for his or her bi-weekly visits. They determined it was the appropriate time to maneuver in collectively, and Levine proposed to Gao at Niagara Falls that September.

Levine was the one who got here up with the thought for an Amazon-inspired wedding.

“We went through all these ideas, and they were so boring,” Levine mentioned. “I wanted something that showcased our background and gave homage to where we came from.”

Levine, who’s Jewish, selected Jeff Cohen, an Amazon worker who beforehand labored for Seller Labs, which held the convention the place they met, to function a witness once they signed their wedding contract, often called the ketubah. And friends who helped join the couple at Amazon occasions had particular “matchmaker” indicators on the again of their chairs.

They jokingly toyed with the thought of turning their wedding right into a full-blown Amazon convention, with a software program firm providing, in jest, to sponsor the occasion.

“I said, ‘No, I am not getting you a booth at our wedding,” Levine mentioned.

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