Apple raises iPhone 14 price in UK, Japan, Australia, overseas markets

Apple hiked the price of the iPhone 14 collection in numerous key markets, although it was unchanged in the United States.

With rampant inflation persisting and a worldwide recession on the horizon, all eyes had been on how Apple priced its foremost product through the Cupertino big’s massive occasion on Wednesday, the place it revealed 4 iPhone 14 fashions.

One of the largest surprises was that in the United States, Apple saved the costs of the iPhone 14 collection the identical as what it was charging for the equal iPhone 13 mannequin.

The iPhone 14 base mannequin will begin at $799, the identical quantity that it initially charged for final 12 months’s iPhone 13. The highest price iPhone 14 Pro Max begins at $1,099, the identical because the iPhone 13 Pro Max.

However, Apple has raised the price in a few of its largest markets globally.

The newest Apple smartphones shall be a take a look at of world shopper urge for food for brand spanking new electronics and put U.S. tech big’s model energy on trial.

Here are some comparisons of the iPhone 14 base mannequin versus the iPhone 13 in varied nations.


  • iPhone 13: £779
  • iPhone 14: £849
  • £70 price improve ($80)


  • iPhone 13: 1,349 Australian {dollars}
  • iPhone 14: 1,399 Australian {dollars}
  • 50 Australian {dollars} price improve ($33)


  • iPhone 13: 98,800 Japanese yen
  • iPhone 14: 119,800 Japanese yen
  • 21,000 Japanese yen price improve ($146)


  • iPhone 13: 899 euros
  • iPhone 14: 999 euros
  • 100 euro price improve ($100)

Other fashions have steeper price will increase. For instance, the iPhone 14 Pro Max in the U.Ok. is £150 costlier than the equal final 12 months’s mannequin.

Analysts stated a part of the explanation behind the rises could possibly be rising prices of elements and the appreciation of the U.S. greenback versus different currencies in the markets the place Apple has hiked costs.

“The key takeaway is the Euro and Yen has depreciated quite a bit translating to slightly higher prices,” Neil Shah, associate at Counterpoint Research, informed CNBC.

On Wednesday, the British pound fell to its lowest stage towards the greenback since 1985. The euro stays roughly at parity with the greenback and the dollar continues to understand towards the Japanese yen.

China iPhone price stays the identical

Apple saved the price of the iPhone the identical in mainland China, one in all its most vital markets. Apple’s larger China income section, which incorporates the mainland, Hong Kong and Taiwan, was its third-biggest area by gross sales in the second quarter of the 12 months.

Apple’s iPhone 14 is priced at 5,999 Chinese yuan ($862), with the Pro Max beginning at 8,999 yuan.

China has seen a resurgence of Covid this 12 months. Authorities are sticking to their “zero-Covid” coverage, which has led to lockdowns of main cities together with the monetary metropolis of Shanghai and manufacturing hub of Chengdu.

That has damage the economic system and dampened shopper urge for food.

Demand for iPhone 14 high in China's gray market

Market analysis agency IDC expects the Chinese smartphone market to contract by 13% this 12 months, falling under 300 million gadget shipments for the primary time since 2012. That could possibly be one motive Apple has not modified its iPhone pricing in China.

“I won’t be surprised if part of the rationale to keep prices flat there is to sustain demand in such a difficult environment, and in such a strategically important market for Apple at that,” Bryan Ma, know-how trade analyst at IDC, informed CNBC.

Apple continues to search out success in China, notably in the higher-priced premium section of the market.

Apple held a 70% market share in the $600-plus smartphone section in China in the second quarter, up from 58% in the primary quarter, IDC stated. Much of that may be attributed to the demise of Huawei, whose smartphone enterprise has been hit by U.S. sanctions, leaving a niche for Apple to fill.

“Keeping prices flat helps Apple to retain its user base and fortify its position in China,” Ma stated.


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