Atari launches its Sunnyvale experience in The Sandbox metaverse

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Atari has launched Sunnyvale, an enormous new experience in The Sandbox metaverse. The digital area is an ode to the golden age of video video games and the birthplace of Atari.

The Sandbox, owned by Animoca Brands, lately unveiled its newest Alpha Season 3 with 90 new metaverse experiences. Atari is without doubt one of the largest house owners of Land, or digital actual property, in The Sandbox. And now it’s exhibiting that it’s prepared to spend sources creating that Land, mentioned Tyler Drewitz, director of Atari X, in an interview with GamesBeat.

New York-based Atari has turned 50 this yr, and it stays some of the iconic shopper manufacturers and sport makers. The Atari Sunnyvale experience is predicated on 9 basic Atari video games, and it features a full sport primarily based on Crystal Castles.

“We think people are going to value the experience and it was worth taking time to do it,” Drewitz mentioned. “We’re going to find out what they like. It’s a cool entry point into Web3.”

Within Atari Sunnyvale, gamers will be capable to discover and work together with one another and with non-player characters (NPCs) primarily based on Atari characters.

Atari’s Land in The Sandbox.

Players can even take part in quite a few quests and video games, like cover and search, with winners receiving rewards. The Crystal Castles experience is a sport in which gamers race by way of a maze-like fort, amassing gems and combating off enemies. Crystal Castles is simply the primary of many video games to come back.

The Sandbox is an immersive digital world the place gamers can create digital worlds and video games, and participate in experiences created by others. The voxel gaming platform permits creators to craft, play, share, accumulate, and commerce — all in a decentralized surroundings the place they’ve safe possession and copyright of their creations as a result of all in-game objects have a novel and immutable blockchain identifier. Atari Sunnyvale is launching as a part of the Sandbox Alpha Season 3.

“We are incredibly excited to share Atari Sunnyvale with The Sandbox community, and we know it will draw more Atari fans to the growing platform,” mentioned Drewitz. “I am particularly eager for people to experience the deep, wondrous environments based on our games that have been created by our development partner, Metatworld Entertainment.”

Atari offered a few of its land in The Sandbox, however even after that it stays one of many largest landholders in The Sandbox, and it’ll proceed to work with companions to develop extra experiences to interact the participant neighborhood over the approaching years.

“The vision that the team at The Sandbox has, and the creativity and energy they bring to the project, makes them an ideal partner for Atari,” mentioned Wade Rosen, Atari CEO, in an announcement. “We will continue to experiment and find new ways to bring programming to the open world, and look forward to bringing more experiences to players.”

Atari X is an initiative that consolidates Atari’s blockchain pursuits right into a unified operation which is wholly managed by Atari. It was created 4 years in the past below earlier CEO Fred Chesnais, who left the corporate about 14 months in the past. Drewitz joined in March (after 2.5 years of consulting) and he has been taking it in a brand new course.

Through a mixture of Web3 growth partnerships, the Atari X initiative is constructing a sturdy blockchain ecosystem that intertwines gaming, utility, and neighborhood, and can be sure that blockchain stays an necessary a part of Atari’s enterprise and long-term technique.

“The reason that we created this, which is one of the first things that I created when I came on board, is that Atari was such an early mover when we did license deals and partnerships, starting with this one in 2019,” Drewitz mentioned. “We did license deals with Zed Run with Atari skins, and Atari was a first mover in blockchain. But what we didn’t have was a community or anything else.”

He added, “As you probably know, it’s very divisive between gaming and blockchain gaming and there isn’t that big of a middle ground with a crossover for fans. So with these partnerships, we were creating, but we didn’t really have a place to interact with the cool projects and the cool technologies that were being used. We just gave them the Atari name and moved on.”

Atari X brand

But now the corporate goes into these Web3 tasks and creating extra of an enticing experience. The Atari Sunnyvale experience is a big area the place you may run round as a blocky Lego-like character.

“If Web2 is direct to consumer, Web3 is direct to community,” Drewitz mentioned. “We can create this ecosystem of Atari X. We have Twitter, a Discord, and in the past week since we launched our own project, we’re up to over 50,000 on Twitter from 3,000 just a week ago. So it’s all starting now and moving pretty rapidly.”

Drewitz mentioned extra blockchain tasks are coming to assist develop the ecosystem for Atari X.

“Quality gaming was lacking in early blockchain gaming,” he mentioned. “I’m very interested in people creating great games, especially with Unreal 5 now coming into the blockchain space. Atari Sunnyvale has our favorite IPs like Pong, Centipede, Asteroids, Missile Command, Black Widow, and Crystal Castles.”

In the Missile Command space, you may see a big missile looming overhead. And you may take an elevator all the way down to the Missile Command Center. Atari will give away some season passes for The Sandbox Alpha Season 3. The group needs to construct out the Land in The Sandbox and do extra cool issues at a measured tempo. Over time, they consider the metaverse will draw extra customers right into a decentralized creator neighborhood. They’re creating mini-games and extra.

“We’re going to involve the community and do building and asset competitions, where winners can have their creations placed on our land,” Drewitz mentioned. “The Crystal Castles experience feels like playing on the Atari 2600.”

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