Cloud security should be data-centric, says data protection provider Theom

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Securing data within the cloud isn’t simple. Most organizations are utilizing so many decentralized functions and companies that they lack visibility over the kind of data they’re producing, which not solely makes it tough to safe vital data, but in addition leaves the door open to compliance violations. 

According to cloud data security provider Theom, which immediately introduced it has closed a $16.4 million seed funding spherical, the basic motive for these challenges are that enterprises are counting on defending cloud infrastructure reasonably than the underlying data. 

Theom’s answer discovers and protects data saved in cloud shops, APIs, and message queues, to determine susceptible belongings and defend data each at relaxation and in transit. 

It’s an method that permits enterprises to leverage security intelligence for data at relaxation and in movement, whereas sustaining an correct stock of all data saved inside cloud, SaaS shops, APIs, and message queues, whether or not its PII, PHI or monetary data. 


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The challenges round securing the cloud 

Cloud security has emerged as a constant ache level for enterprises, notably as adoption continues to extend. Over the previous 12 months alone, 45% of companies reported experiencing a cloud-based data breach or failed audit, in comparison with 35% in 2021.

“Cloud data breaches have remained an unsolved problem because existing security controls are blind to the data they are attempting to protect, focusing on protecting the infrastructure and applications and not the data,” stated cofounder and CEO of Theom, Navindra Yadav. 

The core difficulty is data visibility. “Many organizations have very little idea of where their sensitive data is being stored in their cloud environments. They don’t have a clear picture of what the risks are to that data and which to prioritize,” Yadav stated. 

Theom gives a novel method to securing data within the cloud and SaaS data shops that focuses on defending data belongings. It has the pliability to adapt as infrastructure and environments change, not like different cloud security controls that may’t comply with data that will get copied, moved or shared within the cloud. 

A take a look at the cloud security market 

The announcement comes because the cloud security market continues to develop, which researchers valued at $33 billion in 2022, and anticipate will attain $106 billion in 2029. 

With extra data transferring to the cloud, enterprises want a way more refined method to securing data in transit and at relaxation. 

Theom is competing towards various different suppliers making an attempt to handle the problem of securing cloud-based data, together with Palo Alto Networks Prisma Cloud, which makes use of identity-based microsegmentation to extend visibility over how apps talk, and supply hosts and containers with cryptographically signed workload identities. 

Last month, Palo Alto Networks introduced elevating $1.6 billion in income within the fiscal fourth quarter of 2022. 

Another competitor is Checkpoint, which gives a cloud-native software protection platform (CNAPP) answer to search for security dangers in configurations and community visitors. It mechanically detects intrusion makes an attempt with the assistance of risk intelligence. Checkpoint reportedly raised $2.1 billion in whole income throughout 2021. 

According to Yadav, the important thing differentiator between Theom and different present approaches is that the opposite choices concentrate on securing cloud infrastructure and functions, whereas Theom takes a data-centric method.

That means classifying data and id dangers primarily based on how it’s saved and accessed. It’s an method that gives customers with entry to data classification inside their very own environments. 

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