Amazon says ‘Thursday Night Football’ NFL stream draws record Prime signups

Los Angeles Chargers tight finish Gerald Everett (7) throughout a 26-yard reception within the fourth quarter of an NFL recreation between the Los Angeles Chargers and Kansas City Chiefs on September 15, 2022 at GEHA Field at Arrowhead Stadium in Kansas City, MO.

Scott Winters | Icon Sportswire | Getty Images

Amazon’s first broadcast of “Thursday Night Football” attracted a record variety of new Prime signups over a three-hour interval, greater than throughout related intervals on Prime Day or different large procuring days reminiscent of Black Friday and Cyber Monday, an government mentioned in a memo seen by CNBC.

The matchup between the Kansas City Chiefs and the Los Angeles Chargers final week was the primary of 15 video games Amazon will broadcast as a part of a cope with the National Football League. Amazon is spending about $1 billion per yr to completely stream Thursday Night Football via 2023, CNBC beforehand reported.

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“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, international head of Amazon’s sports activities division, wrote late Monday within the memo to workers.

Nielsen has but to launch official viewership numbers for the sport. Marine mentioned Amazon’s measurement “shows that the audience numbers exceeded all of our expectations for viewership.”

Amazon is betting closely on sports activities broadcasting with the hope that it’ll increase its Prime membership. The Prime subscription program, which expenses $139 per yr for a bunch of perks together with free transport, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million energetic Prime Video households within the U.S.

It’s beefed up its Prime Video content material in different methods to hook viewers and new subscribers. The firm just lately debuted its long-awaited sequence “The Lord of the Rings: The Rings of Power,” which is derived from the appendices of J.R.R. Tolkien’s “Lord of the Rings” books. Amazon mentioned the primary episode of the sequence, which set a record for being the costliest present ever made, attracted greater than 25 million viewers globally in its first day.

WATCH: The NFL’s large Amazon debut and first week rankings positive aspects

The NFL's big Amazon debut and first week ratings gains


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