‘Avatar’ re-release shows franchise’s overseas strength


Source: Walt Disney Studios

Disney is predicted to snare $30 million in ticket gross sales globally from its theatrical re-release of 2009’s “Avatar.”

While home ticket gross sales, which is able to attain $10 million, based on projections, are in-line with analysts’ projections, it is the worldwide tally of $20 million that has field workplace analysts buzzing.

The re-release of the twentieth Century Studio movie has come to be seen as a form of litmus take a look at for whether or not audiences nonetheless need to go to its eco-conscious science fiction world created by James Cameron. “Avatar: The Way of Water,” the primary of 4 sequels to the unique movie, is slated for launch in December.

“This weekend’s results are solid given the film’s exclusive play in 3D and should bode well for the sequel’s far more significant release in December,” mentioned Shawn Robbins, chief media analyst at BoxOffice.com.

There’s clearly nonetheless viewers curiosity for “Avatar,” field workplace analysts agreed after seeing Sunday’s projected figures. However, it is nonetheless up within the air as as to if that curiosity will translate to ticket gross sales in December, notably for 3D showings.

“There are still questions to be answered, though,” Robbins mentioned. “We can’t confidently say the audience turnout here provided enough of a litmus test on exclusive 3D rollouts given how re-releases, in general, have performed in recent years.”

Robbins famous that it could be necessary for Disney to supply quite a lot of display screen choices, together with 2D on premium screens like IMAX, alongside its push for 3D. While there was a small window within the wake of “Avatar’s” first launch the place audiences gravitated closely in direction of 3D showings, that has waned within the final decade.

This will not be as a lot of a difficulty internationally, nonetheless. 3D has remained exceptionally well-liked in overseas markets, particularly in China. And it is necessary to do not forget that “Avatar” made the majority of its cash outdoors of the U.S. — a whopping $2.08 billion.

Generating double the quantity of ticket gross sales internationally, in comparison with home tallies, indicators that the audiences that bolster “Avatar” to the highest of the field workplace charts will probably return for “The Way of Water.”

“Impressively there is still great audience interest in the ‘Avatar’ franchise on the big screen,” mentioned Paul Dergarabedian, senior media analyst at Comscore. “The $20.5 million earned this weekend internationally makes a strong case for the potential for a massive debut for the new film around the world in December.”


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