Netflix to open video game studio in Finland, looks to boost audience

Netflix reward playing cards are seen in a store in Krakow, Poland on June 13, 2022.

Jakub Porzycki | Nurphoto | Getty Images

Netflix mentioned Monday it is going to be opening an inner game studio in Finland.

The growth marks the corporate’s first of its form for the reason that streaming large entered the cellular gaming area in November 2021. It purchased Finland-based Next Games for about $72 million and has bought three exterior game studios over the previous yr.

Netflix has a cache of over 20 cellular video games accessible for obtain to subscribers, and the corporate plans to have 50 by year-end. The catalog contains “Stranger Things: 1984” and “Queen’s Gambit Chess,” that are based mostly on Netflix sequence.

The streamer’s foray into gaming is in its early phases, however, as of August, there weren’t many Netflix subscribers enjoying. Fewer than 1% of Netflix’s 220 million subscribers have been participating with the video games each day, in accordance to Apptopia.

Netflix did not instantly reply to a query about its game engagement.

The streamer, which has misplaced total subscribers throughout current quarters, touted the inner game studio as a spot for Netflix to develop video games alongside its present subsidiary studios, which embody Night School Studio and Boss Fight Entertainment.

“It’s still early days, and we have much more work to do to deliver a great games experience on Netflix,” Amir Rahimi, the corporate vice chairman of game studios, mentioned in an announcement. “Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year.”

The firm mentioned that its video games could have no adverts and no in-app purchases. Currently customers can see the video games supplied throughout the Netflix app, however the video games themselves obtain as particular person apps.

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