Ford unveils new F-Series Super Duty trucks

2023 Ford Super Duty F-350 Limited


DETROIT – Ford Motor is redesigning a pivotal product lineup, leaning on new software program and linked knowledge metrics, to spice up earnings in its industrial car enterprise.

The Detroit automaker on Tuesday revealed its 2023 F-Series Super Duty trucks, a lineup of autos starting from massive pickups to industrial trucks and chassis cabs which can be used for emergency response, towing and plowing, and development or utility work.

The autos – a part of Ford’s best-selling F-Series truck lineup – are high-margin, key to retaining recurring fleet clients and a serious a part of Ford’s plans to develop its industrial enterprise.

“These are massively important. Super Duty is the size of revenue of Southwest Airlines, Marriott or Nordstrom. It’s a big part of the business,” Ted Cannis, CEO of Ford Pro, informed CNBC. “And now we’re bringing them into the digital age.”

Cannis declined to reveal income for Ford’s Super Duty lineup, however Southwest, Marriott and Nordstrom most just lately reported annual revenues of between $14 billion and $16 billion. Ford reported greater than $136 billion in complete income in 2021.

Super Duty trucks have greater than 50% market share in utility, mining, development and emergency response autos, in response to Ford, citing knowledge from S&P Global Mobility.

The designs of the new trucks are notably totally different on the outside, that includes redesigned C-clamp lights and bigger grilles. But a very powerful adjustments for Ford cannot be seen by the bare eye, together with new electrical architectures, or brains, of the autos. The updates will give Ford the power to introduce new software program, knowledge telematics and fleet administration instruments, Cannis mentioned.

2023 Ford Super Duty F-550 Chassis Cab


The software program instruments will assist companies monitor upkeep wants, car places, driver behaviors, wasted idle time and different metrics. Fleet operators can also set operation instances that might stop the autos from beginning exterior of permitted instances.

Such companies are seen as main alternatives for Ford to create recurring income all through the lifecycles of the autos – one thing automakers equivalent to Ford have been unable to attain past common upkeep and repairs by means of franchised sellers.

The mission of Ford Pro is to behave as a one-stop store for autos in addition to the software program administration that corporations use to observe them, Cannis mentioned, laying the groundwork for subscription-based companies and extra recurring income alternatives for Ford which have traditionally been the area of third-party corporations.

The linked options are powered by embedded 5G connectivity – a primary for pickups within the U.S — using AT&T service and a Qualcomm modem.

2023 Ford Super Duty F-350 Limited


“We’re focused on maximizing productivity, maximizing the bottom line for businesses of all sizes,” Raj Sarkar, Ford Pro common supervisor of product advertising and marketing and technique, mentioned throughout a media briefing.  

Ford Pro is considered one of three predominant enterprise areas for the corporate below CEO Jim Farley’s Ford+ restructuring plan, which targets development and worth creation in all three segments within the years to come back.

The Super Duty trucks additionally function new interiors in addition to different trailering and towing updates – each key to homeowners of bigger trucks. The new options embrace trailer navigation, which plots routes that may be safely navigated with given trailer dimensions and weight to keep away from potential points with low bridges and tight turns, in addition to a second backup digicam that can be utilized when the tailgate of a truck is down.

Though Ford is investing billions in electrical autos, the new trucks are powered by considered one of 4 V-8 gasoline or diesel engines. Large trucks equivalent to Ford’s Super Duty are anticipated to proceed to be powered by conventional engines for the foreseeable future.

The 2023 F-Series Super Duty is constructed at Ford meeting crops in Kentucky and Ohio. Pricing will probably be accessible nearer to launch in early 2023. The beginning costs of the autos at the moment vary from about $40,000 to just about $100,000.

Ford unveiled its new Super Duty merchandise a day after crosstown rival, General Motors, introduced updates to its 2024 Chevrolet Heavy-Duty pickup that’s anticipated to enter manufacturing the primary half of subsequent yr.

2023 Ford Super Duty F-250 XL STX



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