GM’s 2024 GMC Sierra EV offers electric truck alternative to Hummer

2024 Sierra EV Denali Edition 1

Source: General Motors

General Motors unveiled its newest electric pickup, the brand new electric GMC Sierra, and started taking reservations for a fully-loaded $107,000 model, referred to as Sierra EV Denali Edition 1, on Thursday.

The automaker expects to start transport the Edition 1 in early 2024 and to add lower-priced variations of the Sierra EV — beginning at round $50,000 — later that yr.

It says the pickup will provide consumers one thing totally different when it begins arriving at sellers, despite the fact that it shares a lot of its expertise with GMC’s Hummer EV pickup and SUV and the upcoming Chevrolet Silverado EV.

One of the largest variations between the GMC’s wild Hummer EV and the brand new electric Sierra may be the brand new truck’s conventional pickup form. GMC model chief Duncan Aldred mentioned that is a part of GM’s technique.

“It’s going to attract different customers, more traditional truck buyers, whereas the Hummer EV has been attracting people from all brands, people out of exotic sports cars, for example,” Aldred mentioned throughout a media briefing on Thursday. “With the Hummer EV, we found that 70% of customers with reservations are new to EVs, and about 75% of them are new to the GMC brand.”

“This is going to have a different feel, really appeal to the loyalists,” he mentioned.

2024 Sierra EV Denali Edition 1

Source: General Motors

Like the Hummer pickup and the Silverado, the GMC Sierra EV may have about 400 miles of vary, fast-charging capabilities, and the four-wheel “crab walk” steering that has develop into a preferred function with early Hummer homeowners.

But not like the Silverado, which can be supplied initially in a “Work Truck” variant for about $40,000 with higher-priced variations to comply with, GMC will lead with the most costly model of its new Sierra EV.

2024 Sierra EV Denali Edition 1

Source: General Motors

Highlights of the Sierra EV Denali Edition 1 embrace a “max power mode,” which is able to ship an estimated 754 horsepower and 785 pounds-feet of torque; a model of GM’s Super Cruise hands-free freeway driving system that works with a trailer; 800-volt fast-charging functionality that can add up to 100 miles of vary in simply 10 minutes with a 350-kilowatt quick charger; and a few intelligent storage choices that benefit from the Ultium EV structure’s flat ground.  

Echoing a preferred function of rival Ford‘s electric F-150 Lightning pickup, the Sierra EV can be in a position to function a cellular energy supply, with 10.2 kilowatts of energy obtainable by means of up to 10 retailers and the flexibility to energy a house for a number of days throughout an outage.

2024 Sierra EV Denali Edition 1

Source: General Motors

Aldred mentioned that whereas the Edition 1 is dear, later Sierra EVs can be priced to compete with rivals just like the Lightning, which begins at about $52,000. Another rival, the smaller Rivian R1T pickup, begins at $73,000.

“The average light-duty [internal combustion] Sierra today transacts at an average of $65,000, and the segment [average] is just below $60,000,” Aldred mentioned. “That means we’ll be putting a Sierra EV into the heart of the pickup segment.”

While the high-priced Edition 1 ought to generate robust revenue margins for GM, the lower-priced variations can be key to the corporate’s plan to quickly ramp up gross sales of EVs in the midst of the last decade whereas remaining worthwhile. CEO Mary Barra has mentioned that GM will transition totally to EVs by 2035.

General Motors will report its third-quarter outcomes earlier than the U.S. markets open on Tuesday.

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