“Too much and too soon”—Steven Sinofsky looks back at Windows 8, 10 years later

Enlarge / A billboard displaying Windows 8 in Times Square in New York at the Microsoft Store in October 2012.

Personal picture from Steven Sinofsky

On October 26, 2012, Microsoft launched Windows 8, a hybrid pill/desktop working system that took daring dangers however garnered blended evaluations. Ten years later, we have caught up with former Windows Division President Steven Sinofsky to discover how Windows 8 bought began, the way it predicted a number of present developments in computing, and how he feels in regards to the OS looking back.

In 2011, PC gross sales started to drop yr over yr in a development that alarmed the trade. Simultaneously, touch-based cellular comping on smartphones and tablets dramatically rose in recognition. In response, Microsoft undertook the event of a versatile working system that may ideally scale from cellular to desktop seamlessly. Sinofsky accepted the problem and labored with many others, together with Julie Larson-Green and Panos Panay, then head of the Surface workforce, to make it occur.

Windows 8 represented essentially the most dramatic transformation of the Windows interface since Windows 95. While that working system launched the Start menu, Windows 8 eliminated that iconic menu in favor of a Start display stuffed with “live tiles” that functioned nicely on touchscreen computer systems just like the purpose-built Microsoft Surface, however pissed off desktop PC customers. It led to heavy pushback from the press, and PC gross sales continued to say no.

The iconic Windows 8 Start screen, with its colorful live tiles and Metro interface.Enlarge / The iconic Windows 8 Start display, with its colourful reside tiles and Metro interface.


Despite its drawbacks, some facets of the Windows 8 interface predicted how we use tablets and different cellular units at present, together with some options (like side-by-side apps and display edge swiping) as soon as thought-about too complicated that Apple later adopted on the iPad. Necessary refinements apart (corresponding to restoring the Start button for desktop customers, which occurred in Windows 8.1), one may argue that Windows 8 was forward of its time, or “too much and too soon,” as Sinofsky places it within the interview beneath.

The Ars interview: Steven Sinofsky

To perceive Steven Sinfosky’s background at Microsoft, it is helpful to know that he labored at the corporate for 23 years, starting in 1989 as a software program design engineer. After becoming a member of the Microsoft Office workforce in 1994, he labored his method as much as managing the event of Office 2000, XP, 2003, and 2007. Two years later, he turned president of Microsoft’s Windows Division and oversaw the launch of Windows 7, which turned a extensively profitable product for Microsoft. Following the launch of Windows 8, Sinofsky left Microsoft in December 2012.


Steven Sinofsky at a Windows event in 2012.

Steven Sinofsky at a Windows occasion in 2012.


In 2020, Sinofsky started writing detailed historic accounts of his time at Microsoft, and they became a Substack publication referred to as Hardcore Software, which he publishes frequently. He’s been pondering deeply about his historical past lots not too long ago, which makes this prime time for a retrospective interview, which we performed through e-mail. His solutions have been frivolously edited for formatting, punctuation, and brevity.

Ars Technica: What was the No. 1 driving power behind Windows 8’s interface design modifications? The iPad?

Steven Sinofsky: You by no means say No. 1 motive, however the main motivations for altering the interface of Windows 8 was as a result of Windows had run its course.

If you look at how Windows was pondering once we constructed Windows 7 (2006–2009), the world was very centered on how the PC could be computing for what the trade referred to as “the next billion.” Windows 7 ended up being constructed at the tail finish of a imaginative and prescient that may by no means be realized: The PC powering computing for the billions utilizing PCs.

As we all know now, with the iPhone in 2007 (+apps in 2008) and Android in 2008 (+/-), not solely the following billion however the subsequent billions had been these on smartphones. Given that’s how folks had been going to solely use computer systems, if there was any hope of rising the usage of PCs, it could come from having an expertise extra aligned with smartphones. This utilized to the fundamental person interface (launching packages) and metaphors (contact) in addition to the underpinnings corresponding to cloud storage and all-day battery life and additionally the way in which cellular {hardware} platforms raced past PCs, corresponding to with sensors.

The entire level was to modernize computing on a PC to be consistent with the fashionable computing expertise on smartphones. This may simply be seen as “catching up,” however actually, the entire design was about taking the essence of a PC and pushing it past smartphones: Sharing between apps, advancing touchscreen typing, life information, file administration, system help (printing!), and so on, that didn’t exist on smartphones.


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