Derek Jeter promotes Jeep Grand Wagoneer SUV

Derek Jeter will star along with his spouse, style mannequin and tv host Hannah Jeter, within the Grand Wagoneer’s new “Eyes Wide Open” marketing campaign as a part of a long-term partnership.


DETROIT — New York Yankees legend Derek Jeter and his spouse, Hannah Jeter, have agreed to a multiyear cope with Jeep to advertise the corporate’s Grand Wagoneer SUV.

The Hall of Fame shortstop and Hannah Jeter, a mannequin and tv host, will star in a brand new advert marketing campaign for the full-size luxurious SUV. A 60-second advert that includes the car and couple was broadcast Friday evening throughout recreation one in all Major League Baseball’s World Series between the Houston Astros and the Philadelphia Phillies.

Olivier Francois, chief advertising and marketing officer of Stellantis, which owns Jeep, mentioned the Jeters had been chosen due to their household, rise to fame and connection to Michigan. Derek Jeter grew up within the state and it is the place the massive SUV is being produced.

“We needed a personality that symbolizes American success,” Francois informed reporters throughout a media briefing. “They are just the embodiment of the American dream.”

Stellantis, which was shaped by the merger of Fiat Chrysler and France-based Groupe PSA in January 2021, declined to touch upon the price of the partnership and advert marketing campaign.

The Grand Wagoneer, which might prime $110,000 when totally loaded, is a three-row luxurious SUV. It is a crucial product because the quintessential American SUV model makes an attempt to maneuver upmarket.

Francois, who’s well-known for artistic adverts with celebrities, in contrast the brand new marketing campaign to a 2011 Super Bowl advert with Detroit rapper Eminem.

Much just like the Eminem advert, the industrial with the Jeters cuts between scenic metropolis websites, a car and the celebrities, with a voiceover dramatically discussing rebirth, goals and success.

The marketing campaign was filmed in New York City, together with Greenwich Village, in addition to upstate New York. It was created in partnership with Highdive company in Chicago.


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