The Logo of music streaming platform and on-line music retailer Amazon Music is displayed on a smartphone on December 14, 2018 in Berlin, Germany.
Thomas Trutschel | Photothek | Getty Images
Amazon is increasing its number of ad-free music and podcasts for Prime members, the newest effort to sweeten the perks supplied in its mainstay subscription program.
Amazon is considerably boosting its music library obtainable to Prime subscribers to 100 million songs, up from 2 million, the corporate introduced Tuesday. The songs can be freed from adverts, however customers can solely pay attention by shuffling artists, albums or playlists, as an alternative of choosing songs on demand.
Separate “All-Access” playlists, that are tailor-made to listeners’ preferences, may be performed on demand and downloaded for offline listening, Amazon mentioned.
The new Prime podcast and music perks are more likely to ratchet up competitors with Spotify and Apple’s Apple Music. Last month, Apple raised the value of Apple Music to $10.99 a month, versus $9.99. Spotify CEO Daniel Ek mentioned final week the corporate can also be contemplating rising subscription costs.
“When Amazon Music first launched for Prime members, we offered an ad-free catalog of 2 million songs, which was completely unique at the time,” mentioned Steve Boom, VP of Amazon Music, in an announcement. “We continue to innovate on behalf of our customers, and to bring even more entertainment to Prime members, on top of the convenience and value they already enjoy.”
The firm can also be giving Prime members entry to a number of ad-free podcasts, together with reveals from CNN, NPR, The New York Times and ESPN, together with content material from Wondery, the podcasting start-up Amazon acquired in 2020.
Amazon launched its Prime program in 2005, providing customers speedy supply, video streaming and different perks. The firm not too long ago hiked the value of Prime, which counts 200-million plus members globally, from $119 to $139 a yr, and added a Grubhub meals supply profit.
WATCH: This seems like an overreaction to Amazon earnings, says Loup’s Gene Munster